Qualifications
Not another Instagram coach — the credentials to back every recommendation.
Professional Sports
Methods proven under professional sports pressure transfer directly to your training.
REPs Registered
Industry-standard accountability — so you know exactly who you're trusting.
0+ Years Experience
Pattern recognition built across hundreds of clients accelerates your results.
The story
Rob started lifting at 14 in Belgium — not with a plan, but with a pull toward the discipline of it. That early obsession led him to pursue exercise science seriously, eventually completing a Master's thesis on strength programming at AUT in Auckland.
Moving to New Zealand opened the door to professional sport. Working in professional sports, Rob saw firsthand how elite preparation methods — periodisation, recovery management, data tracking — could be adapted for individuals who train hard but don't have a full-time support team behind them. That translation became his focus.
Today Rob coaches clients in-person in Auckland and worldwide online. The approach is evidence-based by design and individual by necessity: no templates, no guesswork, no compromises on the science.