Qualifications
Not another Instagram coach. The credentials to back every recommendation.
Professional Sports
Methods proven under professional sports pressure transfer directly to your training.
REPs Registered
Industry-standard accountability. You know exactly who you're trusting.
0+ Years Experience
Pattern recognition built across hundreds of clients accelerates your results.
The story
Rob started lifting at 14 in Belgium. Not with a plan, but with a pull toward the discipline of it. That early obsession led him to pursue exercise science seriously, eventually completing a Master's thesis on strength programming at AUT in Auckland.
Moving to New Zealand opened the door to professional sport. Working in professional sports, Rob saw firsthand how elite preparation methods (periodisation, recovery management, data tracking) could be adapted for individuals who train hard but don't have a full-time support team behind them. That translation became his focus.
Today Rob coaches clients in-person in Auckland and worldwide online. The approach is evidence-based by design and individual by necessity: no templates, no guesswork, no compromises on the science.